Online advertising is a great way to jumpstart your wedding bookings. This is a must for any new Michigan wedding photographer. The first thing you will need is a website. Consider purchasing a WordPress template theme. Their are thousands of themes available. So, very few photographers will be using the same theme as yours. A custom theme can be designed for those with a larger budget. You will be please to know their are a lot of designers that cater to photographers. Before purchasing any theme, make sure it is compatible (with the latest version) for the most popular browsers.
One of the most important pages on your new site will be your contact page. Make sure you make it easy for prospects to contact you. You can increase your lead generation by offering a free info brochure. For example; write something about how to choose the right photographer. Or offer something else
of value.
Next, you will need to drive traffic to your site. This can be accomplished in several ways. I recommend using as many methods as possible for quicker success. Online directories are a great source of traffic. For a small monthly fee (their are free ones too) you can display a photo gallery, profile of your studio and a link back to your website. Experiment with different promotions on each site your a member of. Make sure to track how prospects found you. This way you know which promotions work best.
